I like watching Guy Fieri on TV.
This restaurant is in the likeness of Guy and has food items based on some of the featured recipes of Guy.
Guy has been very popular for a few years....and has restaurants of his own (before he started TV).
As far as this restaurant...I think other than his name & personality being crafted in his image...most other things are the decisions of the restaurant group that has executed the vision and plan in place.
It's a gigantic project with a ton of money invested. I doubt any money came from Guy. More likely he gets a portion of the profits of the restaurant and the items sold as souvenirs....in exchange for the license of his name image and personal appearance schedule.
I doubt it will be able to withstand the test of time based on the price of the menu and the reception of the menu by the majority of folks who have been there. People can snif snif about the reviews of the place but I'm sure that alone has driven countless people to go experience it themselves...or rally around Guy and showing support by showing up. That is a dynamic that will not last forever.
So it's easy to understand the feelings of anyone who would consider it a waste of an experience...an effort...an investment...etc. when it's very difficult to imagine this restaurant ever reaches or stays in the black...for very long.
<message edited by CCinNJ on Sun, 12/30/12 12:05 PM>