I don't think that many people use Yelp anymore. IMO, there are too many snarky comments, and unreliable information. Bottom line,,,,,,,,,,,has a "bad" but untrue review cost anyone business? Has a glowing review, and Yelp advertising helped anyone to build business????? I don't know, but the few restaurant pros that I know are putting efforts elsewhere. One savvy young owner that I know is putting most effort towards Facebook. She has a sign up asking customers to tag pictures with her info when they post pictures of her cupcakes.
I know that Roadfood is not a major site, but for those of us who use it, it is very reliable. Updated threads and back and forth comments expose misinformation very quickly. Yelp lost me a year ago. They still send me email, but I ignore it.
post edited by tmiles - 2013/02/05 09:53:45