We just had one open near us recently. To me it's a cross between Shake Shack (not as good), and Five Guys (better than Five Guys). Burgers plus a couple of "healthy" burger options, dogs, fries, onion rings, frozen custard, beer, wine...very similar to the Shack. Burgers are seared on the grill, and wrapped ala the Shack (here's where they beat Five Guys - I hate that they squish every burger into foil). Can't touch Shake Shack for flavor, though. Fries are skin on and really excellent. Onion rings are of the large variety - they are ok. Frozen custard (experience so far says Shack wins here, too) in various forms - shakes, floats, concretes. Since the closest Shake Shack is an hour away, and BurgerFi about 15 minutes, they'll get the business most of the time, but still hoping for a Shake Shack closer to us. For fast food (of the more expensive type), it's a good option.