Restaurant owners use Urbanspoon as a Marketing tool.
There's a pizza joint in our town that AGGRESSIVELY recruited their customers to post write-ups on Urbanspoon.
As a result, they got fabulous recognition.
Local newspapers started writing about them.
Ended up on the "Best Of" lists.
New customers would come in to try them out.
Now the place is packed all the time--and--- they don't even sell beer!
Is it good pizza? Yeh, it's pretty good.
Is it the best pizza in the Valley? Maybe not.
Is it one of the best promoted pizza joints?
It sure is!
118 reviews, 741 votes and a 95% "Likes" rating.
And all the promotion didn't cost them a Dime! http://www.urbanspoon.com/r/22/1459402/restaurant/Phoenix/Casanova-Brothers-Pizza-and-Pasta-Gilbert