fishscale28 EXCELLENT ADVICE!!!
Facebook, twitter, Instagram etc ar awesome for this. AND they're free! And very interactive- whichnismgreatbthese days
As a former restaurant owner from back in the "pre-information age" I cringe at the money I had to spend on media: radio, ads in movie theaters, Val-Pak, the YELLOW PAGES
, etc. (I absolutely resented the arrogant attitude and extortion-level pricing of the YP. I now take pleasure in throwing that damn book in the trash whenever some kid litters on my front doorstep with one; these days the only "walking" my fingers do is over this keyboard!!!
You are so lucky today that the most effective form of advertising - word of mouth
- is still free and is now HIGHLY AMPLIFIED by the internet. If you are going to spend any money I'd try one of these "internet reputation" firms. Otherwise, just focus on "being good"!