Re:Setting up for long term success
First, find out what sells in your area. Then find a way to make yours stand out.
A special condiment or "Secret Sauce"
For example......I sell Hot Dogs and 75% want them "All the Way" which is mustard, onions, chili and slaw. The chili is the dominant taste, so I put my effort there. I researched how they like it around here, used that as my basic recipe and then improved it. I use only fresh peppers, onions and garlic. No powders, except chili powder and paprika.
Folks say my chili is the best in town. A tad spicier than others.
I make my slaw a little sweeter which runs a different direction on the tongue.
So, that's how I stand out.....