Setting up for long term success

Junior Burger
2013/11/30 17:23:18
I am wondering what your opinions are on serving good, high quality food versus the gourmet boom that is going on in the food truck/trailer industry. Lets take burgers. There seems to be a ton of gourmet burger trucks out there now. If you are pushing "your brand" , are you better off selling Kobe burgers or choice beef burgers? I know alot depends you your location, but business wise, does it make sense to do something over the top or something that everyone knows and loves? Is there a middle ground that could attract everyone? Kobe burger for $12 vs high quality beef for $8? Could that be cost effective without having too much inventory? It could be anything to sell, but just wondering what everyone's philosophy is. 
Michael Hoffman
Double-chop Porterhouse
Re:Setting up for long term success 2013/11/30 17:52:37
You do know, I hope, there's not much of a chance that anyone is selling burgers made with Kobe beef in the United States.
Re:Setting up for long term success 2013/11/30 20:40:57
First of all, you cannot buy Kobe beef in the US.  And even if you could, you couldn't sell it for $12.  My advice:  do your homework.
Junior Burger
Re:Setting up for long term success 2013/11/30 21:04:16
I'm not serving burgers. It was a example. It could be ny style pizza in a regular oven vs a gourmet pizza in a coal or wood fired brick oven. I am trying to get views from people in the industry. Do you feel it is a better business option to capitalize on a current craze or stick with a tried and true formula?
Filet Mignon
Re:Setting up for long term success 2013/12/01 08:32:10
Good food + value => a good reputation via word of mouth.  That, and good management "trump trendy" every time.
Double Cheeseburger
Re:Setting up for long term success 2013/12/02 17:53:30
First, find out what sells in your area. Then find a way to make yours stand out.
A special condiment or "Secret Sauce"
For example......I sell Hot Dogs and 75% want them "All the Way" which is mustard, onions, chili and slaw. The chili is the dominant taste, so I put my effort there. I researched how they like it around here, used that as my basic recipe and then improved it. I use only fresh peppers, onions and garlic. No powders, except chili powder and paprika.
Folks say my chili is the best in town. A tad spicier than others.
I make my slaw a little sweeter which runs a different direction on the tongue.
So, that's how I stand out.....
Junior Burger
Re:Setting up for long term success 2013/12/02 19:48:36
Thanks, that was the kind of info I was looking for. A classic dish elevated. 
Re:Setting up for long term success 2013/12/03 01:59:09
Long term success is determined by short term attention to detail.
Daily, consistent quality regardless of what you serve is the key.