First, I have no connection to these products and no dog in this fight.
Being a marketer of sorts, I just thought it was a unique business model and the products are VERY GOOD!
The product is a frozen croissant-like loaf of braided pastry with a variety of fillings and you thaw and bake it.
It's sold thru dealers to groups that use it as a fundraising project.
We first got one thru our granddaughter who was selling them to raise money for her volleyball club.
If you're involved in helping kids raise money for their activities or in a PTA, Church or other group, it's worth checking it out.
There are Dealerships available also as your own business. http://butterbraid.com/
Again, if the product wasn't so good, I wouldn't have even posted this.