Depends who your customer base is.
If you plan to sell to 30 Something's and older, they'll probably go for Frozen Custard. If you're selling to under 30 Something's, you could sell them dog poop and they wouldn't know the difference!
Frozen Custard was around before soft serve. There are whole younger generations who have never eaten frozen custard so it will be hard for them
to understand the difference. They would lump frozen custard & soft serve under the same umbrella and wonder why you're charging so much for it.
So who are your target customers? That will determine what to try first.
post edited by Foodbme - 2014/04/07 02:57:33