new logo for cheese shop and for new ice cream shop

Had a quick conversation with my new sign guy, this is what he came up with.
 
 
The new grilled cheese shop logo - I like the way the meltz looks like its melting a little more with each letter and has a nostalgic look
<a href="http://s909.photobucket.com/albums/ac293/meltzgrilledchz/?action=view&current=meltzgrilledcheese.jpg" target="_blank"><img src="http://i909.photobucket.com/albums/ac293/meltzgrilledchz/meltzgrilledcheese.jpg" border="0" alt="new meltz logo"></a>
 
The new ice cream shop logo in black and white, also good for shirts etc. Has the old fashioned look I was looking for 
<a href="http://s909.photobucket.c...=HOMETOWNICECREAM3.jpg" target="_blank"><img src="http://i909.photobucket.com/albums/ac293/meltzgrilledchz/HOMETOWNICECREAM3.jpg" border="0" alt="ice cream in b/w"></a> 
The new ice cream shop logo in color - looks like neon 
<a href="http://s909.photobucket.c...NICECREAM3incolors.jpg" target="_blank"><img src="http://i909.photobucket.com/albums/ac293/meltzgrilledchz/HOMETOWNICECREAM3incolors.jpg" border="0" alt="ice cream in color"></a>
 
Like the name "second scoop ice cream"
 
as always, your opinions appreciated

I like the b&w version...

If it were me I'd do the Meltz logo with all the letters in a standard format but at the bottom of the last letter I'd have a large drop coming off and a few more until you reached the bottom and there I'd have a puddle of cheese.

MELTZ, 
 
Right where I put the comma would the first drip. But that's just me you only have to make yourself happy with your logos

oh, DEFINITELY do something with melted/dripping cheese and a puddle of it below!!  either from the Z or do a pic of a sandwich with it dripping...or even do the letters as if they were a sandwich...then have the drip going off the Z...

the b&w is nice and crisp and clean looking.  would look great on any color t-shirt.  a bit blah on a sign though - unless the background has some color (other than white), that is.

the color version is too busy - totally too many colors!!  stick to 3-4 total.  the blue for 'second scoop' is a really good shade and meshes with the outline shade very well -  it looks absolutely fabulous!  use that for all three lines as well as both the diamonds...leave the yellow fill-in in the borders except use only one shade of yellow, not two (either one would be fine), and leave the bottom line and the scoop of ice cream as is or maybe do it in the same shade of blue as the other lettering (and just don't outline it) and repeat that color (whichever you go with) as the outline on the yellow borders.   

that combo would look VERY striking on a dark color t-shirt or on white. 

i REALLY like the blue of 'company', though. it has more 'umph' to it and would stand out better on a t-shirt or a sign.  the outline color clashes a bit though.  if you used that shade for the main letters and found a complementary outline shade, i'd go with that instead of the 'second scoop' letter colors.  then you could use the shade used for 'second scoop' for the ice cream scoop and the lettering at the bottom - that would mesh better than the grey. 

where's the 'second scoop'???  definitely need that above/to the side of the first one!!  or you could do the two scoops as the O's in scoop - not sure if that would look right with the way the words are tilted...and i do like the way that looks!

same issue for the meltz one - too many colors and they don't mesh or highlight properly what you're trying to convey.  one shade of yellow along with the orange/rust.    use the yellow to highlight 'supreme' and put the others as orange/rust or switch it out as yellow above/below and supreme in orange/rust.  the black background is good...use white t-shirts or yellow or orange/rust.

is the Z purposely not outlined in black or is that an oversight?

joclyn


oh, DEFINITELY do something with melted/dripping cheese and a puddle of it below!!  either from the Z or do a pic of a sandwich with it dripping...or even do the letters as if they were a sandwich...then have the drip going off the Z...

the b&w is nice and crisp and clean looking.  would look great on any color t-shirt.  a bit blah on a sign though - unless the background has some color (other than white), that is.

the color version is too busy - totally too many colors!!  stick to 3-4 total.  the blue for 'second scoop' is a really good shade and meshes with the outline shade very well -  it looks absolutely fabulous!  use that for all three lines as well as both the diamonds...leave the yellow fill-in in the borders except use only one shade of yellow, not two (either one would be fine), and leave the bottom line and the scoop of ice cream as is or maybe do it in the same shade of blue as the other lettering (and just don't outline it) and repeat that color (whichever you go with) as the outline on the yellow borders.   

that combo would look VERY striking on a dark color t-shirt or on white. 

i REALLY like the blue of 'company', though. it has more 'umph' to it and would stand out better on a t-shirt or a sign.  the outline color clashes a bit though.  if you used that shade for the main letters and found a complementary outline shade, i'd go with that instead of the 'second scoop' letter colors.  then you could use the shade used for 'second scoop' for the ice cream scoop and the lettering at the bottom - that would mesh better than the grey. 

where's the 'second scoop'???  definitely need that above/to the side of the first one!!  or you could do the two scoops as the O's in scoop - not sure if that would look right with the way the words are tilted...and i do like the way that looks!

same issue for the meltz one - too many colors and they don't mesh or highlight properly what you're trying to convey.  one shade of yellow along with the orange/rust.    use the yellow to highlight 'supreme' and put the others as orange/rust or switch it out as yellow above/below and supreme in orange/rust.  the black background is good...use white t-shirts or yellow or orange/rust.

is the Z purposely not outlined in black or is that an oversight?

 
for some reason the colors on the ice cream one uploaded all screwy, will try to figure out what I did wrong.
 
The z on meltz is supposed to look like its melting into the background. Looks like colors went a little haywire there
too.
 
Had a simular idea for a couple drips, but just didnt like the final look.

 

Did you see this in my list of the best worst?

Grilled Cheese

Café Muse, Royal Oak, Michigan

Grilled cheese: Wonder bread, Velveeta, and a clothes iron. Or: Havarti, for creaminess. Mozzarella for gooeyness. Fontina for bite. Honey to linger on the tongue, paired with the sharp anise nip of fresh basil and the sweet tang of grilled tomato. (317 South Washington Avenue; 248-544-4749)