This is a good example of media hysteria resulting from a basic lack of understanding of what is in your food. Ammonium hydroxide is used in a lot of different food products:http://www.foodinsight.or...Use_in_Food_Production
Did Jamie pour cleaning ammonia in a batch of bread dough, or chocolate for a cake frosting, or perhaps a batch of cheese?
This guy created a lot of hysteria about this and is ultimately going to hurt his credibility with food professionals.
Food is a and will continue to be a very costly item to produce and process. The use of commonly known materials such as ammonium hydroxide in food processing has been around for decades.
So do yourselves a favor and don't listen fully to the first TV chef that does such a poor job of explaining the details and creates hysteria at the same time.
Now on the other side of this should meat producers be allowed to add emulsified meats to products that would normally now have them...no. If I buy ground round, it should be just that ground round cut of beef. Now if I buy ground beef...what is specifically in ground beef. That question should be answered and disclosed. There are some products that already require labeling of their use of MSM or MDM. Google mechanically separated meat and you will further your understanding.
Stories like the above make good video, but long term IMHO they turn out to be more hype than fact.
I think J oliver has done a lot of good in talking about nutrition and getting people to better their eating habits, but shame on him for creating hysteria like this just to make a buck in a TV show.
In response to the above also...Hot dogs are normally made from meat emulsions. They may look similar to some of the pink slime videos out there, and I'm sure some will come to the conclusion that emulsified meats are somehow connected with rendering scraps....ask your hot dog maker.
I've attached a video showing how emulsified meats are made. http://www.youtube.com/wa...wo&feature=related
The machine is called a bowl cutter or buffalo chopper in the states. It has a high speed blade that rotates and so does the bowl at slow speed. The meat used is usually good grade beef, pork, chicken, lamb, or a combination but its meat, same cuts you may purchase at a grocery store, he adds ice instead of water as the chopping process will start to heat up the mixture due to friction. He keeps monitoring the temperature to make sure it stays below a set limit while the emulsion is forming. He adds a spice mixture, then more ice, then some fatty cuts to add texture to the emulsion. Pink slime no, emulsified meat yes, as in hot dogs mortadella (boloney).
<message edited by RodBangkok on Sun, 03/11/12 6:51 AM>