Wendy's learning from past mistakes with new mid-range burger

Re:Wendy's learning from past mistakes with new mid-range burger (Foodbme)

Wed, 08 Aug 2012 18:12:54 GMT

I've gone to the "Value Menu" at any fast food joint all the time if I buy something.

Re:Wendy's learning from past mistakes with new mid-range burger (1bbqboy)

Wed, 08 Aug 2012 11:49:34 GMT

the only things I'll buy at chains are $1 burgers.
If I'm going to spend more than that, I prefer to give a real hamburger stand my$$.

Wendy's learning from past mistakes with new mid-range burger (RestaurantBiz)

Wed, 08 Aug 2012 11:26:27 GMT

This blogger breaks down Wendy's second attempt to enter the mid-range burger market with its new "Son of Baconator" burger. Apparently it's "W" burger was a major failure because it was kind of no-man's-land where it didn't appeal to those wanting value or those who wanted a premium burger. Good to see the chain is learning from it's past mistakes.

I think lots of restaurants can learn from this type information. Often time the success or failure of a new menu item has more to do with how it's positioned from a price point than how it actually tastes.