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 should i put it on my truck

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oqanani

  • Total Posts: 69
  • Joined: 6/22/2012
  • Location: Grand Rapids, MI
should i put it on my truck Tue, 08/28/12 2:22 AM (permalink)
So I have been thinking about my menu and setup a lot.  I have decided to go with a farm to fork style menu which as a chef allows me to cook any style of food.  I know that its impotant to keep it simple.  But a part of that style of food i believe its paramount for me to not sell sodas.  It just doesnt fit the theme.  In comes my idea.
 
I own a small lemonade business where the money comes mainly from the show of making the fresh squeezed lemonade.  Do you think this would translate if seen through a glass window of a food truck.  The machine is at lemonadebusiness dot com.  You can get more of a feeling of what the machine is.  Pont being I wanted to do fresh beverages and streamline the process so I can get them out fast. 
 
I wouldnt be doing an entire drink every time. premade bev to pour onto fresh smashed fruit gives the illusion that it was all made from scratch right in front of you but allows you to cut a little cost while maintaining a consistent product.  Any thoughts?
 
#1
    Foodbme

    • Total Posts: 9548
    • Joined: 9/1/2006
    • Location: Gilbert, AZ
    Re:should i put it on my truck Tue, 08/28/12 3:46 AM (permalink)
    As long as you're making the lemonade from squeezed lemons that would work but you should have predominant signage saying "Fresh Squeezed Lemonade". Have a basket of Lemons visable too. You're not misrepresenting anything.
     
    #2
      kennyb

      • Total Posts: 374
      • Joined: 1/19/2009
      • Location: paola, KS
      Re:should i put it on my truck Tue, 08/28/12 8:45 AM (permalink)
      its faster with a hand press. i only use hand presses and know 2 people with the air one you mention. it is not nearly as fast.  andm you have to have a air compressor which takes alot of power when it kicks on.
       
      #3
        CCinNJ

        • Total Posts: 7745
        • Joined: 7/24/2008
        • Location: Bayonne, NJ
        Re:should i put it on my truck Tue, 08/28/12 9:38 AM (permalink)
        What type of sugar do you plan on using? Using organic fruit?
         
        #4
          chefbuba

          • Total Posts: 1952
          • Joined: 6/22/2009
          • Location: Near You, WA
          Re:should i put it on my truck Tue, 08/28/12 10:42 AM (permalink)
          $400 bucks for a lemon smasher??????
           
          #5
            CCinNJ

            • Total Posts: 7745
            • Joined: 7/24/2008
            • Location: Bayonne, NJ
            Re:should i put it on my truck Tue, 08/28/12 10:50 AM (permalink)
            A Juice King is like $10 a pop...has a cool retro look...and it will squeeze a lemon.
             
            #6
              Dr of BBQ

              • Total Posts: 3716
              • Joined: 10/11/2004
              • Location: Springfield, IL
              • Roadfood Insider
              Re:should i put it on my truck Tue, 08/28/12 1:33 PM (permalink)
              There are several threads here on Lemonade and some of the post were written by folks that the only drink they sell is FSL. I'd do a search because they were pretty insightful about whats what in that area. The one thing I remember is when you buy lemons by the case your buying the pretty fruit, so you pay more. When you buy some (note some) types of lemon juice it is made from ugly fruit that otherwise could not be sold. But if my memory serves me their was a particular type of juice to buy.
               
              #7
                CCinNJ

                • Total Posts: 7745
                • Joined: 7/24/2008
                • Location: Bayonne, NJ
                Re:should i put it on my truck Tue, 08/28/12 1:43 PM (permalink)
                How do do frame farm--->table lemonade...in MIchigan?
                 
                #8
                  Dr of BBQ

                  • Total Posts: 3716
                  • Joined: 10/11/2004
                  • Location: Springfield, IL
                  • Roadfood Insider
                  Re:should i put it on my truck Tue, 08/28/12 1:52 PM (permalink)
                  We sell lemonade in a high-production theme park environment. We purchase 100% lemon juice from US Foods or Sysco; it is delivered refrigerated. This is not from concentrate. This is cheaper than squeezing it yourself, as the company will be squeezing ugly fruit, and you will buy pretty fruit and then squeeze it.

                  Our recipe is:
                  12 to 16 oz juice
                  enough water to total one gallon
                  1 to 1.5 cups sugar (this recipe is very flexible, as the tartness of the lemon juice fluctuates (throughout the season.) .

                  We started out squeezing our own lemons, doing 50 to 100 lemonades a day. When we got numbers above that; it became so labor intensive, our US Foods rep convinced us to try this product. We are very happy with it, and wouldn't use it if it were not as good as squeezing our own. We still add sliced lemon to the display,and sometimes to the cup, as this allows us the $1.00 premium over other drinks sold at our venue.
                   
                  #9
                    CCinNJ

                    • Total Posts: 7745
                    • Joined: 7/24/2008
                    • Location: Bayonne, NJ
                    Re:should i put it on my truck Tue, 08/28/12 1:59 PM (permalink)
                    Just don't use that "higher ground" farm to fork to justify the reason you don't serve soda...and only sell lemonade at $4-5.

                    Some soda drinker will come by and tear you up about all that.
                     
                    #10
                      jcheese

                      • Total Posts: 739
                      • Joined: 3/5/2011
                      • Location: Fieldale, VA
                      Re:should i put it on my truck Tue, 08/28/12 2:53 PM (permalink)
                      There are some "natural sodas" out there. Hansens comes to mind. Or high end Root Beers and creme sodas. And there's machines where you can make your own soda, they have them at Walmart.You could make your own syrup if need be.
                      If I lived in the NW, I'd spend a few days picking Blackberrys and make a syrup. Keep in mind, it's not what you want, it's what they want.
                       
                      #11
                        oqanani

                        • Total Posts: 69
                        • Joined: 6/22/2012
                        • Location: Grand Rapids, MI
                        Re:should i put it on my truck Tue, 08/28/12 3:17 PM (permalink)
                        kennyb,
                         
                        We already have the compressor versions, it runs on nitrogen tanks, no compressor needed.  Also from my experience we outsell the press guys at fairs by 3 to 1.  Its the stimulation of sound that attracts the customers, hearing the press seeing the juice.  Also you are extracting oils from the skin making it more flavorful in my opinion.  And although it might take me 30 seconds longer than you it allows for customer interaction, and creates a buzz around the booth.  A lot of times talking about the machine causes walkers to stop and buy.  Just not sure how it will translate onto truck.
                         
                        #12
                          oqanani

                          • Total Posts: 69
                          • Joined: 6/22/2012
                          • Location: Grand Rapids, MI
                          Re:should i put it on my truck Tue, 08/28/12 3:23 PM (permalink)
                          In respose to the sugar, we use pioneer sugar.  Its a michigan product.  We also use stevia simple syrup which we make from scratch.  We grow the plants outside of our shop where we store the cart.  As far as juice goes, i want to stay as michigan as possible so im thinking ill do a lot of other fruits other than lemons that are more native, ie cherry, and apples.  Natural sodas I am ok with, i will have to reaserch michigan products and see what i can find.  I just want to promote a lifestyle with this truck.  Its not about charging a premium for a drink.  Its about offering something that no one else does.  As long as it doesnt hinder the food which is the focus.  I dont want my truck to turn into a lemonade stand lol.
                           
                          #13
                            CCinNJ

                            • Total Posts: 7745
                            • Joined: 7/24/2008
                            • Location: Bayonne, NJ
                            Re:should i put it on my truck Tue, 08/28/12 3:34 PM (permalink)
                            Excellent!! It was throw the kitchen sink day.

                            Michigan cherry soda would be fantastic!
                             
                            #14
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