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 How do your sales break down?

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djdawg

  • Total Posts: 406
  • Joined: 10/1/2011
  • Location: Seattle, WA
How do your sales break down? Mon, 04/9/12 4:20 PM (permalink)
Strange question I know but it's interesting none-the-less.  I'm wondering for those of you that offer a meal deal, like a bag of chips plus can of pop for $1/$1.50 etc. more, what would you say the percentage is of your sales where they pay the upgrade and get the meal as opposed to those that just get the dog? 
 
#1
    veedublove11

    • Total Posts: 4
    • Joined: 4/9/2012
    • Location: surprise, AZ
    Re:How do your sales break down? Mon, 04/9/12 7:43 PM (permalink)
    Hi DJ...i would say about 60-70% of the time we sell the combo meal.  We sell a dog anyway you want it for $2, hot dog chips and a drink is $3.50 so its a no Brainer for most people to get the deal...we sell alot of the meals
     
    #2
      jcheese

      • Total Posts: 647
      • Joined: 3/5/2011
      • Location: Fieldale, VA
      Re:How do your sales break down? Mon, 04/9/12 8:31 PM (permalink)
      Depends on the venue....Street corner buyer may want it all. Festival folk may just want a Dog to fill a gut. May have lemonade somewhere else..
      I think the thing to do is CONVINCE them they need it all. Why stand in another line?
      RJT will tell you about Lemonade......
      But I do think you have to discount some to make it a "Meal Deal"
      And then push it, if it helps yer bottom line. Chips and Soda are cheap.....
       
      #3
        djdawg

        • Total Posts: 406
        • Joined: 10/1/2011
        • Location: Seattle, WA
        Re:How do your sales break down? Mon, 04/9/12 10:25 PM (permalink)
        Cool...thanks guys.  I should've pointed out that this would be under the umbrella of street corner sales...non festival.  My bad....I heard from someone else that it was about 50% for him so it looks like 50%-70% of the time they do the meal.  I would think it would be higher...weird.  I know I'll be able to push it pretty good.  I was thinking of doing soda (brand name, not the odd ball stuff from Mega Lo Mart...ha ha) and the smaller bag of chips...it's like a mini bag - I've seen quite a few hot doggers around here sell those - but do that extra upgrade for a buck. 
         
        #4
          backahead

          • Total Posts: 77
          • Joined: 12/10/2010
          • Location: Tappan, NY
          Re:How do your sales break down? Wed, 04/11/12 1:49 AM (permalink)
          Been forever since I posted.  Chips and soda come with everything I offer.  1 dog, 2 or 3.  Pulled pork, meatball, chicken parm, ham and cheese.  I recently expanded my menu beyond dogs...only took a year :)
          Best deal, best food.  Exit 12 off the NYS thruway (North), can't miss me.
           
          #5
            cosmo64

            • Total Posts: 155
            • Joined: 10/25/2011
            • Location: Little Rock Metro Area
            Re:How do your sales break down? Wed, 05/2/12 11:14 PM (permalink)
            I know I'm late chiming in, meals make up roughly 90% of my sales, to be more spcific, 90% of my meal sales are 2 dogs, 1 bag of chips & 1 can of soda or water for $5.00. Most see it as a screaming deal.
             
            I will be raising the price of the 'double dog meal' to $6.00 at my newest location since it is about 200 yards from a Sonic. They charge $6.49 + tax for their 2 dog meal. They offer a medium fries/tater tots & medium drink, but my dogs are much better tasting(per my regulars).
             
            #6
              RJT

              • Total Posts: 400
              • Joined: 9/21/2011
              • Location: Winston Salem, NC
              Re:How do your sales break down? Fri, 05/4/12 12:21 AM (permalink)
              I charge the following
              Hot Dog:  $2.75 (anyway they want it)
              Chips: $1.00
              Drinks: $1.00
              Hot Dog Chips and Drink Combo : $4.00
              2 Hot Dog Chips and Drink Combo: $6.00
              Fresh Squeezed Lemonade: $3.00 or $4.00 for flavor added (ie cherry, strawberry, rasberry)
               
              Most go with a combo but some dont even though they should.  I price so it forces most to spend more. I dont show on my menu where you can sub for a lemonade on the combo but I allow it and they pay an extra $2.00 and no can drink.
              <message edited by RJT on Fri, 05/4/12 12:26 AM>
               
              #7
                Foodbme

                Re:How do your sales break down? Fri, 05/4/12 4:03 AM (permalink)
                As a consumer, I would prefer a price that includes 1 or 2 dogs and a soda. Forget the chips.
                I find at most carts a dog and a soda costs more than a combo with chips. That gets my goat.
                 
                #8
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