Our Shop Rite Supermarkets in NJ run a sale every so often on Australian Beef – sometimes Rib Eyes, sometimes Filet Mignon. I wanted to see if anyone else finds it inferior to American beef, and if so, why is that? The temptation to buy a whole filet at $4.99 a pound is great, but every time we have done it it’s been disappointing. Not awful mind you, but disappointing. We have never done it as one whole piece – always cut it into steaks. But for New Year’s we are thinking of doing it whole. Would this improve the flavor? Has anyone else had an experience with this new invasion of Australian beef?