Viability?

Author
Hassata
Junior Burger
  • Total Posts : 7
  • Joined: 2005/09/20 10:13:00
  • Location: new york, NY
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2005/09/20 10:23:17 (permalink)

Viability?

Hi:

I'm in an Asian market saturated with all the large quick service chains. In terms of chicken, KFC is king. There are a couple of local chains which have fried chicken on the menu, but not a specialty.

For any of the experts out there, do you think there is room for a medium sized location selling just Broasted (in accordance with their equipment and recipe) chicken, potato wedges and biscuits?

The idea is to serve a box of 4 or 8 pieces with all the above and a soda for a set price. The emphasis would be on quality (what else can we compete on), with fresh ingredients used daily, and cooking as close to order as feasible.

If KFC and the local chains sell a 3 piece plate for 12, we would sell the 4 piece box, wedges, biscuit and soda for 15.

Is this a recipe for disaster?

Thanks
#1

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