FAST FOOD and US

OK. Seems I have gotten quite a few intelligent responses to my last post concerning FAST FOOD NATION. Let's now take this a step further. All here know of the hazards of fast food, both in scenarios from e-coli to obesity. What should be done concerning this? I.E., have the corporate bean-counters with these institutions now totally assumed that the American public is totally ignorant? (example CKE/Hardee's advertisements for their new product line) OR has the public at large been totally sucked in by the corporate advertising strategy of these FFR corporate gluttons? Keep in mind that a burger is a burger, whether it is from a road-food type establishment or a corporate giant. Any comments?