Roadfood.com is currently experimenting with Google’s ad serving technology on our discussion forums. We wanted a solution that is subtle and relevant to our target audience, and these smart ads adapt to the content on the page. For example, the seafood forum will probably show ads for a lobster delivery company. Roadfood receives a small commission when people visit these commercial sites. Occasionally a non-profit advertisement will appear because the ad technology cannot find a company relevant to the page content.