Friendly's watermelon roll

I remember requesting this for my birthday party when I was a kid growing up. No summer was complete without one! :)

But recently I had it again after years and years and... is it my tastebuds that have changed, or does it taste a bit different? I don't recall it tasting so... watermelony. In fact, I don't remember it tasting like watermelon much at all when I was little. The lime sherbet rind was exactly the same, so I'm not sure if it's different now, or if I'm just insane. :P