Desserts, etc. in NYC

I just came across this website
http://www.newyorkfirst.com/floors/1.html
that mails "traditional" NYC items. One "floor" (the pretend they are an old-fashioned department store like Macy's - or B. Altmans, Gimbels, other RIP's) that sells desserts and confections (now there's an old word for you) I think it's hit or miss.

I agree with these:
Chocolate covered marshmallows, Black and white cookies, Junior's cheesecake, maybe Bazzini nuts, Egg creams, Junior's Rugelach, and - now - cupcakes. The utensils (ice cream scoop, sundae dish) are OK, too.

But some seem just a "sell."

Old timers, what do you think?