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- Roadfood Insider
Hydrox cookies back - limited time
Thu, 08/21/08 11:32 AM
A century after introduction, Hydrox cookies back
BATTLE CREEK, Mich. -- If a kid'll eat the middle of an Oreo first, does the same go for a Hydrox? A new generation of children are getting a chance to find out.
Kellogg Co. announced Thursday that it has reintroduced the Hydrox brand for a limited time to mark the 100th anniversary of the cream-filled chocolate sandwich cookie.
The Battle Creek-based company says Hydrox cookies started returning to store shelves this week.
The treats were introduced in 1908. They were reformulated and rebranded as Droxies in 1999 by Keebler Co., which Kellogg acquired in 2001.
Kellogg says the new Hydrox cookies will contain zero grams of trans fat per serving.
They will be available at a suggested retail price of $3.19 for a 14-ounce package.
On the Net:
Hydrox cookies: http://www.Hydroxcookies.com
Story hijacked from: http://www.woodtv.com/Global/story.asp?S=8877694&nav=menu44_2