No, this is not a chicken joke
I came across a new product this weekend, Smart Chicken, which is organically raised and 'air cooled' as opposed to being chilled in an ice water bath. The claims are that it is safer, not being subjected to the 'communal bath' during processing, and tastier. Supposedly 'air cooled' processing is common in Europe and Canada. http://www.smartchicken.com/new.html
I easily overcooked it in my rotisserie, perhaps because it has no water added. It wasn't as juicy, perhaps for the same reason. The legs and thighs were definitely tastier than any chicken I've had in recent memory. I didn't detect much of a taste difference in the breast meat and I thought it actually had less appealing texture than ordinary (Tyson's, Southern Pride, etc.) supermarket chickens.
I paid $2.19 lb at Central Market in Houston for a whole bird; if the other stores in the HEB family carry it, it'll probably be priced lower. That's pretty pricey for a whole chicken; cheaper than kosher birds (Aaron's, Empire) but more than I pay for Buddys All Natural chickens (on special, anyway) which are raised locally. I haven't detected much difference in taste in them, tho.
I know there are some knowledgeable cooks on Roadfood; any comments on the claims made for this processing method
Or have you had any experience with the product
It's so new, no place in Texas is even listed on their chart of merchants that carry it.