Cherry Flavored Jim Beam

When I first saw the headline, I thought yech!  After reading it, I might just try a little of it on the rocks.

another dumb down of a marquee brand.

If I want some cherry in my Beam, it's going to be Cherry Coke.

Its actually not terrible. I've got it in the bar I work out. Im sure it was a freebie to try out (I doubt the manager would have ordered it) But you're right, I would rather just add regular Beam to cherry coke for that! Now I have found that I do enjoy some of that flavored bourbon sipped out of an old metal camping cup sitting around a campfire when Im out backpacking & am just drinking it straight up. Although Im not against a real cup of bourbon & branch (straight out of the creek!)