Would like like your caffine and eat it too?

I caught the tail end of a story on my local news station this morning(I've emailed the news person to get the details)where there is a diner, up north I beleive that makes a HIGHLY caffinated steak. The cook took a gorgeous piece of raw steak(which looked wonderful as is)dipped it in cold coffee then proceeded to roll it in fresh coffee grounds, then grilled. IMO this was a total waste of a good steak. When would you even eat this, breakfast, lunch, dinner? Talk about being jacked up!!! Please, has anyone ever thought of consuming such?