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 The Decline of the Chain - Interesting Read

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JRPfeff

  • Total Posts: 2368
  • Joined: 12/1/2006
  • Location: Pewaukee, WI & Fuquay-Varina, NC
The Decline of the Chain - Interesting Read Thu, 10/20/11 7:48 PM (permalink)
An interesting perspective on the decline of some restaurant chains.  I enjoyed this guy's writing style.
No, the reason the chains are shrinking is that they were the great commissary of the American middle class, and the middle class is itself a besieged and crippled entity. There are more proximate causes: high food prices, for example. But in the natural order of things, the chains would just respond by raising prices or shrinking portions. They can’t really do the latter because big portions are to chain restaurants what drunken co-eds are to the nation’s pay-per-view industry.
 
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