IMHO, of course.
Back in the 1980's my fellow Arlingtonian Jerry Murrell developed a "better mousetrap": the Five Guys Burger. It beat the pants off "McWendyKing". And that's all he aspired to do: fill the gap
between the "fast food" dreck served by "McWendyKing
" and the excellent restaurant-style burger served, (to give a D.C. Metro example), by Clyde's
Whether one "likes" them or not, no one can argue that Five Guys is not a spectacular commercial success. It may surprise some of you that my many posts that have praised them have been more a celebration of the American Free Market System than "flakking" for Five Guys. I am just a retired poor country businessman and economist who thinks Smith, Hayek, and Friedman are under-appreciated and who also happens to likes a decent burger.
And I have found one better
than Five Guys': Smashburger
! Again, what we are talking about here is a continuum
of burger quality ranging from that frozen thing you unwrap and zap at the 7-11
, to McD's
(Mr. Hoffman) to...............Five Guys
to............. .....Clyde's (e.g.)
to.................. (all the way) to Peter Luger's
(or some Wagu/Kobe $100.00 burger at some au courant
And, within that continuum there is a segment
that can be called "fast food/limited service
". For me, prior, Five Guys topped that segment; now I believe that Smashburger does.
Here is why: Smashburger uses better meat, prepares it more skillfully, serves more of it on a better bun, does so in an esthetically pleasing fashion, and offers more value for the buck.
Meat: Angus grade beef v. ground chuck.
Prep: Seared and carmelized in butter v. fried and "squished". (Both are "well done).
Qualtity: 5.3 oz. v. 3.3 oz.
Served unwrapped on a paper-lined steel mesh tray v. foil-wrapped and smooshed in a poke (Yinzer for paper bag).
Bun: Un-smooshed vs. smooched (and damp
). (I HATE
Value: 94 cents/oz. of beef v. $1.14.
Like Five Guys, Smashburger offers all sorts of "free" toppings. Of course, both charge for bacon & cheese. The one area where they fall short is in the "fries" department both in terms of quality and quantity. And, for you "juice" fans, the Smashburger is juicy due to its tasty carmelized crust
while Five Guys is merely moist.
The better mousetrap has been invented. God Bless America
! And free enterprise.
<message edited by MetroplexJim on Sun, 12/18/11 6:30 PM>