The Marketing Power of a Name - 2 Buck Chuck!

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Foodbme
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2012/02/10 17:51:08 (permalink)

The Marketing Power of a Name - 2 Buck Chuck!

Trader Joe's and Charles Shaw Wines have just celebrated their 10 year anniversary together.
In that time, Traders Joe's has sold 600 MILLION! Bottles of 2 Buck Chuck!!!
That's right---600 MILLION BOTTLES of cheap wine.
No one knows for sure who coined the name 2 Buck Chuck, but it stuck and helped create a marketing coup that goes into the Annals of Marketing Lore!
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