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 The Marketing Power of a Name - 2 Buck Chuck!

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  • Total Posts: 9552
  • Joined: 9/1/2006
  • Location: Gilbert, AZ
The Marketing Power of a Name - 2 Buck Chuck! Fri, 02/10/12 5:51 PM (permalink)
Trader Joe's and Charles Shaw Wines have just celebrated their 10 year anniversary together.
In that time, Traders Joe's has sold 600 MILLION! Bottles of 2 Buck Chuck!!!
That's right---600 MILLION BOTTLES of cheap wine.
No one knows for sure who coined the name 2 Buck Chuck, but it stuck and helped create a marketing coup that goes into the Annals of Marketing Lore!
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