The most memorable local eateries along the highways and back roads of America
Sign In | Register for Free!
Restaurants Recipes Forums EatingTours Merchandise FAQ Maps Insider

 ~ Overestimating How Much People Care Where Their Food Comes From

Author Message
wheregreggeats.com

~ Overestimating How Much People Care Where Their Food Comes From Sat, 04/21/12 10:54 AM (permalink)
Chipotle Grossly Overestimated How Much People Care Where Their Food Comes From Kim Bhasin
Story Published: Apr 18, 2012 at 06:30 PM EDT

 

In the early days of Chipotle, CMO Mark Crumpacker focused on touting the company's "food integrity," but he quickly learned this wouldn't make them long-term customers.  On a panel today at Fast Company's Innovation Uncensored event in New York City, Crumpacker admitted that he had  overestimated how much people care about animals and the environment.
 
http://www.komonews.com/n...265ad77431733a7acdbbb4
 
 
#1
    Online Bookmarks Sharing: Share/Bookmark

    Jump to:

    Current active users

    There are 0 members and 1 guests.

    Icon Legend and Permission

    • New Messages
    • No New Messages
    • Hot Topic w/ New Messages
    • Hot Topic w/o New Messages
    • Locked w/ New Messages
    • Locked w/o New Messages
    • Read Message
    • Post New Thread
    • Reply to message
    • Post New Poll
    • Submit Vote
    • Post reward post
    • Delete my own posts
    • Delete my own threads
    • Rate post

    2000-2014 ASPPlayground.NET Forum Version 3.9
    What is Roadfood?  |   Privacy Policy  |   Contact Roadfood.com   Copyright 2011 - Roadfood.com