~ Overestimating How Much People Care Where Their Food Comes From

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2012/04/21 10:54:52 (permalink)

~ Overestimating How Much People Care Where Their Food Comes From

Chipotle Grossly Overestimated How Much People Care Where Their Food Comes From Kim Bhasin
Story Published: Apr 18, 2012 at 06:30 PM EDT

 

In the early days of Chipotle, CMO Mark Crumpacker focused on touting the company's "food integrity," but he quickly learned this wouldn't make them long-term customers.  On a panel today at Fast Company's Innovation Uncensored event in New York City, Crumpacker admitted that he had  overestimated how much people care about animals and the environment.
 
http://www.komonews.com/n...265ad77431733a7acdbbb4
 
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