don’t treat baby boomer as “old.”

Interesting article on baby boomer as customers.
 
Baby boomers are the large meal the U.S. population boa constrictor has been digesting, with those Americans born 
between 1946 and 1964 numbering about 79 million and making up about 26 percent of the total U.S. population.
A Pew study revealed that the typical boomer believes “old age” does not begin until age 72. And while they are latecomers to the digital revolution, they are closing the gadget and social media gap with younger generations.
A separate study of the demographic by The NPD Group showed that baby boomers usually feel 9 years younger than their chronological age. Also noteworthy, money lost on investments during the recession is creating a growing divide between the haves and have-nots, and some are being forced to put off retirement.


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Read more: http://nrn.com/article/targeting-your-demographic?page=0,3&utm_source=MagnetMail&utm_medium=email&utm_term=Jack@DrofBBQ.com&utm_content=NRN-News-NRNam-05-17-12#ixzz1v7rMbQGO