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 Mid-Calorie Soft Drinks: Who Exactly Is Their Market Audience?

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  • Total Posts: 36
  • Joined: 7/2/2012
  • Location: Los Angeles, CA
Mid-Calorie Soft Drinks: Who Exactly Is Their Market Audience? Mon, 08/6/12 1:05 PM (permalink)
I completely agree with what this blogger says about these new mid-calorie sodas. People who don't want to consume calories are always going to consume diet sodas and those who don't want to sacrifice taste, are always going to prefer regular soda. 
Am I the only one who thinks this whole new mid-calorie soda thing is going to be a colossal bust?
<message edited by RestaurantBiz on Mon, 08/6/12 1:14 PM>
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