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 Wendy's learning from past mistakes with new mid-range burger

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RestaurantBiz

  • Total Posts: 36
  • Joined: 7/2/2012
  • Location: Los Angeles, CA
Wendy's learning from past mistakes with new mid-range burger Wed, 08/8/12 11:26 AM (permalink)
This blogger breaks down Wendy's second attempt to enter the mid-range burger market with its new "Son of Baconator" burger. Apparently it's "W" burger was a major failure because it was kind of no-man's-land where it didn't appeal to those wanting value or those who wanted a premium burger. Good to see the chain is learning from it's past mistakes.
 
I think lots of restaurants can learn from this type information. Often time the success or failure of a new menu item has more to do with how it's positioned from a price point than how it actually tastes.
 
#1
    1bbqboy

    • Total Posts: 4542
    • Joined: 11/20/2000
    • Location: Rogue Valley
    Re:Wendy's learning from past mistakes with new mid-range burger Wed, 08/8/12 11:49 AM (permalink)
    the only things I'll buy at chains are $1 burgers.
    If I'm going to spend more than that, I prefer to give a real hamburger stand my$$.
     
    #2
      Foodbme

      • Total Posts: 9574
      • Joined: 9/1/2006
      • Location: Gilbert, AZ
      Re:Wendy's learning from past mistakes with new mid-range burger Wed, 08/8/12 6:12 PM (permalink)
      I've gone to the "Value Menu" at any fast food joint all the time if I buy something.
       
      #3
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