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 Wendy's learning from past mistakes with new mid-range burger

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RestaurantBiz

  • Total Posts: 36
  • Joined: 7/2/2012
  • Location: Los Angeles, CA
Wendy's learning from past mistakes with new mid-range burger Wed, 08/8/12 11:26 AM (permalink)
This blogger breaks down Wendy's second attempt to enter the mid-range burger market with its new "Son of Baconator" burger. Apparently it's "W" burger was a major failure because it was kind of no-man's-land where it didn't appeal to those wanting value or those who wanted a premium burger. Good to see the chain is learning from it's past mistakes.
 
I think lots of restaurants can learn from this type information. Often time the success or failure of a new menu item has more to do with how it's positioned from a price point than how it actually tastes.
 
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