Wendy's Wants to Move Up to "Fast Casual"
Once again, a business is willing to drive away customers it has to get customers it doesn't have. And, it's an excuse to raise prices.
WENDY'S EXEC: 'Chipotle, Panera, Five Guys — This Is The New Standard' Business Insider-Oct 12, 2012
Wendy's recently announced that it's giving its logo and mascot their first makeovers in 29 years. It's also redesigning its stores, which will cost about $750,000 each. Why's it making all these changes now?
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