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Mobile marketing as a marketing channel?
Have you guys tried mobile marketing via sms and mms messages to boost sales?
I've notice some guys are making very good sales with it. Since I was not familiar with at all made some research and found interesting post about the topic at corporate blog of one the MM providers in US. It was very interesting for me to read it and you can find it at blog.protexting.com.
Early all associations with sms marketing in my mind were those unwanted messages that we all receive but this post changed my point of view.