Chicken and Red Velvet Waffles Now?

I have to admit that I generally don't keep up with trends, especially urban ones. Just a few years ago, I learned to wrap my mind around chicken and waffles as bi-coastal urban fare. Only place that I know of that's following that trend down here is IHOP or at least was based on some commercials that I seen a while ago.
 
So now the ante has been upped for chicken and red velvet waffles as trendy, high urban eats? I heard this for the first time on TV associated with the rapper Flavor Flav. I checked on the net and apparently it's been around a while with the addition of cocoa powder and red food coloring in the waffle batter. New to me though.