Setting up for long term success
I am wondering what your opinions are on serving good, high quality food versus the gourmet boom that is going on in the food truck/trailer industry. Lets take burgers. There seems to be a ton of gourmet burger trucks out there now. If you are pushing "your brand" , are you better off selling Kobe burgers or choice beef burgers? I know alot depends you your location, but business wise, does it make sense to do something over the top or something that everyone knows and loves? Is there a middle ground that could attract everyone? Kobe burger for $12 vs high quality beef for $8? Could that be cost effective without having too much inventory? It could be anything to sell, but just wondering what everyone's philosophy is.