unique marketing

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Red Rock Chili co
Junior Burger
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2006/12/13 05:26:20 (permalink)

unique marketing

Any non traditional marketing work at all?




Thanks todd
#1

21 Replies Related Threads

    doggydaddy
    Double Chili Cheeseburger
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    RE: unique marketing 2006/12/13 08:44:41 (permalink)


    Whatcha' selling? Chili only? Is there anything unique about it on its own or compared to other stores? How willing are you on taking a gamble? How are you promoting your place now?

    Blimps over sports stadiums work pretty well

    I have always thought of T-shirts as a marketing tool. I think of them as something that customers pay for and you get free advertising. It has to be well designed on good fabric to denote the quality of your place.
    I always thought that at my imaginary BBQ place, I would offer shirts emblazoned with big red hand-prints on the chest with the slogan of "They ran out of napkins at Doggydaddy's". I have always felt that part of my concept would rely a lot on promotion. Based on the fact that I was serving good food...
    Here's one for your place: 'RRChili Co. Recipe Security Staff".

    Make sure that your take-out bags have your restaurant's logo on it. People are capable of subliminal thinking and if they see someone or observe a bag on the ground, you have created awareness. And before you say that having bags printed is too costly, think about rubber stamps as an alternative.

    The best promotional idea I had was to run for Mayor of this small town where I worked at a popular open kitchen diner. My campaign slogan was going to be "Vote for a Mayor that you can have a cup of coffee with".

    mark
    #2
    Fieldthistle
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    RE: unique marketing 2006/12/13 09:24:44 (permalink)
    Hello All,
    Like doggdaddy, I assume you are selling chili as the main draw.
    Advertise that if they bring in their own bowl, specify the size of bowl,
    (8 oz., 10 oz. whatever) they will be charged half price. Do it for a certain time
    period, like two weeks or on certain days. Sounds stupid, but it's a gimmick.
    Create a non-existing holiday and tie it in with your business.
    Create a chili-bar (like a salad bar) offering different styles, heats of chili, different
    meats or veggies, and different things that go with chili. That sounds real stupid, but who knows.
    You seek non-traditional marketing, but traditional marketing works. Non-traditional marketing
    ideas will grab some people, but who do you want coming to your place?
    Take Care,
    Fieldthisle
    #3
    chicagostyledog
    Filet Mignon
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    RE: unique marketing 2006/12/13 10:28:36 (permalink)
    I suggest the book "Off The Wall Marketing Ideas" by Nancy Michaels and Debbi Karpowicz. Another good book is "Guerrilla Marketing For Free" by Jay Conrad Levinson. I've picked up some useful information from both and it's a good jump start for any business, old or new. When we work large events, we give out free bright yellow, Vienna Beef paper hats. Kid love them, it's great free advertising, and some adults wore them too.


    Use yellow as a background with red or blue large block lettering

    CSD

    Business Instructor
    www.hotdogu.com
    #4
    dreamzpainter
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    RE: unique marketing 2006/12/13 17:30:12 (permalink)
    Is there a race track (car) in your area? anything within a 100 miles or so would work> A small sponsership on a car or sponser a purse for one of the events. Or you could approach a skateboard park to sponser an event
    #5
    texgrill
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    RE: unique marketing 2006/12/13 20:56:32 (permalink)
    Give out free samples of your chili at a store front or shopping center. Speak to a property owner and health dept about doing this.

    Ronnie
    #6
    Theedge
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    RE: unique marketing 2006/12/13 22:27:12 (permalink)
    I don't care who they are, how much money they have, what they do, people like free stuff.
    #7
    chicagostyledog
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    RE: unique marketing 2006/12/14 00:22:37 (permalink)
    http://www.roadfood.com/Forums/topic.asp?TOPIC_ID=13497
    Send out lots of press releases with the hopes that someone will respond with an interview for a newspaper article or newscast. This made the front and back page of a local newspaper and helped launch Hot Dog University. To this day, I still receive referrals and recognition from the article. Free PR is the best marketing tool. I'll never give free samples or offer discounts. I brand with a well known, excellent quality product, that is sold at a fair price. That by itself is it's own marketing.

    CSD
    #8
    UncleVic
    Sirloin
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    RE: unique marketing 2006/12/14 01:28:14 (permalink)
    quote:
    Originally posted by Theedge

    I don't care who they are, how much money they have, what they do, people like free stuff.

    Couldnt agree more! Get a small 4 portion cup, hand them out as a taste sample outside your business (include a plastic spoon, napkin, and your menu or flyer). Hopefully if the flavor is good enough, they'll walk in your doors for more.. (And if they're in a rush, the flavor will stick with them for the day to think about it)..

    Also go to your local radio station and feed your favorite disc jockey(s). Never fails for free advertising if he or she likes what they got.. It may only be 10 or 15 seconds of fame, but beleive me, it works.




    #9
    chicagostyledog
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    RE: unique marketing 2006/12/14 18:49:03 (permalink)
    In this week's Hot Dog Forum there's a post about reindeer dogs at fRedhots & Fries in Glenview, IL. Fred Markhoff recently opened his hot dog stand and sells Vienna Beef hot dogs. He decided to market a reindeer dog for the month of December. The word got to local newspapers and was broadcast on national TV. He's not giving anything away for free. The dog sells for $8.00 and they've already sold 200. Recent reviews report the reindeer dog is coarsely ground in a natural casing, with a terrific texture and taste similar to an old style Jewish deli dog. This is a perfect example of unique marketing.

    Photo courtesy of Gary Wiviott of LTHForum

    CSD
    #10
    desertdog
    Double Chili Cheeseburger
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    RE: unique marketing 2006/12/19 15:30:14 (permalink)
    TWO WORDS: WATER TOWERS


    #11
    chicagostyledog
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    RE: unique marketing 2006/12/19 16:17:23 (permalink)
    #12
    chicagostyledog
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    RE: unique marketing 2006/12/19 16:29:48 (permalink)
    Marketing on wheels: I always let the good times roll, where ever I go.
    #13
    texgrill
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    RE: unique marketing 2006/12/19 17:00:03 (permalink)
    CSD

    Excellent van! How long have you had it?

    Ronnie
    #14
    Theedge
    Double Chili Cheeseburger
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    RE: unique marketing 2006/12/19 17:18:43 (permalink)
    One idea that I’ve always liked and never been able to sell my customers on (I sell advertising) for some reason, are night lights. Many give a ways either end up in a drawer, or if they’re really bad, in the garbage. Night lights can last for years, and they are little lit up mini billboard right in your customer’s home. I can’t imagine someone getting a night light and not sticking in a socket somewhere around them.

    And by the way, that is a very sharp van.
    #15
    chicagostyledog
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    RE: unique marketing 2006/12/19 17:22:58 (permalink)
    Thanks & thanks! Bought it new in 2003 to tow my cart. It's a basic Chevy Express Cargo van: 1/2 ton with 3/4 ton suspension, and trailer tow package. Window was $24,500. I paid $17,900. Weighing in over 6000lbs, it qualified for a 100% tax deduction from my business. The V6 gets good gas mileage: 21 hwy & 18 city. My license plate isLETS EAT. People always honk, give me the thumbs up, and inquire if I have hot food in the van. Where ever I'd park, I was always approached and questioned about my location. I handed out tons of business cards, which generated lots of business.

    CSD
    #16
    chicagostyledog
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    RE: unique marketing 2006/12/21 21:42:32 (permalink)
    Marketing is a 24/7 component to insure success in business. Owning a business with the expectations of the world beating down your door because you offer the greatest product is a myth. This original post is dated 12/13. One week from that post, I offer you this: www.hotdogsinthecity.com Any and all PR is invaluable and a perfect example of marketing.

    CSD
    #17
    OzDogs
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    RE: unique marketing 2006/12/21 22:07:41 (permalink)
    College girls with big....I mean educated young ladies of impeccable moral character.
    #18
    UncleVic
    Sirloin
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    RE: unique marketing 2006/12/21 23:43:37 (permalink)
    Ya... What OZ said!
    #19
    Big_g
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    RE: unique marketing 2006/12/22 00:20:04 (permalink)
    Back when.....
    I've used mailer coupon's at a couple of cities, and got real good results. I was very picky about which zipcodes I was in and made real sure that my crew kept accurate records of when and where the coupons came from. Laid up on my tracking sheets, I could see where the clients were coming from what they were spending etc. It allowed me to point the menu in the right direction and market to the folks that wanted to come to our place.
    I did buy one get one type promotions on most of the mailers and then in house we would give out a coupon for a specific desert or app on the next visit.
    #20
    texgrill
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    RE: unique marketing 2006/12/22 09:34:37 (permalink)
    CSD

    That website is very cool. I may submit a pic of my setup to them.

    Ronnie
    #21
    ctfrasier
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    RE: unique marketing 2006/12/22 11:10:42 (permalink)
    The press release is a good idea, and free. Small community newspapers often need to fill space as many only cover local events and do not subscribe to wire services since most people turn to TV or regional papers for national and state news. You can also send the same press release to several local papers and free "shoppers". They won't all print it but if you send it to 5 I practically guarantee 2 will print your release or do a story on you. Remember, they will want to be nice to you so that you might buy ad space as your business grows.
    #22
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