“Sally” was Sal Consiglio, the nephew of Frank Pepe; and in 1938, about a dozen years after Frank Pepe’s opened New Haven’s first pizzeria, Sal broke away and started his own just down Wooster Street. Sal himself is gone, and his wife Flora has passed on, too, but it's still in the family. Recent rumblings (2014) indicate it might get sold, but the Sal's descendants who run it say they plan to continue manning the ovens no matter what.
It is impossible to imagine New Haven without Sally's. Even those who like Pepe's, or maybe Modern, better, cannot deny that Sally’s has soul. It glows with old-neighborhood feel: wood-paneled walls, booths with well-worn Formica-topped tables, ubiquitous images of Frank Sinatra (a fan of Sal’s cooking) all over the walls. And the pizza packs a wallop. It is generously topped, well-oiled and comes on a thin crust that is smudged and gritty underneath. Atop that crust come fresh tomatoes, broccoli rabe, pepperoni and/or sausage, and our personal favorite, the works. That one is informally known as an Italian bomb, and it is a tribute to Sally's crust that it survives and stays chewy even under the great load of ingredients atop it.
Old friends of Sally’s are treated like royalty. Newcomers and unknowns might feel like they have to wait forever, first for a table, then for their pizza, and they will likely endure a staff who are at best nonchalant; but no one comes to Wooster Street for polished service or swank ambience. It’s great, thin-crust pizza that counts, and on that score, Sally’s delivers the goods.
And by the way, the second word in the name of this restaurant, Apizza, is the old Connecticut way of giving the place a Southern-Italian flair. It is properly pronounced a-BEETS.
"Fresh tomatoes are available most of the year at Sally's, even when they are not formally in season."
"Oh, what a luscious crust! It's thin, but it's got a good chew."
"Sally's does not formally list a "round-the-world" pizza on its menu, but we ordered this one with the works. Note the blistered blackened edge to the crust: to aficionados of thin-crust pizza, this is a thing of beauty."
"Pictures of Frank are everywhere on the walls of Sally's. This is the best one, but there are plenty of 8x10s of him as well as other celebrity fans of Sal Consiglio's place."
"Sally's remains what it has always been: Wooster Street's neighborhood pizzeria."