Mooyah!

Author
MetroplexJim
Filet Mignon
  • Total Posts : 4323
  • Joined: 2007/06/24 08:45:00
  • Location: McKinney, TX
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2013/08/27 12:14:05 (permalink)

Mooyah!

Founded only six years ago, the Dallas-based burger chain, Mooyah, has been metastasizing like crazy; they now have over 50 stores in 12 states and are opening soon in Bahrain, Kuwait, Dubai, and Qatar!  
  
Save for one little thing I would find their success praiseworthy.  The "little thing" is that, like "McDowell's" in the Eddie Murphy movie "Coming to America", their initial "business plan" was a total "rip-off". 
 

 
In 2007, before Five Guys got around to expanding into Texas, Mooyah's opened their first store in Plano.  Flat out, it was a Five Guys with a different sign - right down to the store layout, service line, color scheme, menu, fries, bulletin board, and 'free' peanuts-in-the-shell; even their web-site was identical!  The only "differentiation" I could detect was the fact that they served milkshakes. 
 
I wrote Five Guys about this and they evidently got their lawyers after them, but even now, six years later, you'd swear you were in a peanut-less, milkshake-serving Five Guys.
 
This guy certainly isn't fooled:
 
 
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